We use the Google Ads API to make the operation of advertising accounts in our digital marketing business more efficient.

How we use it

• Retrieving performance data for advertising accounts we own and manage, and generating internal reports automatically
• Creating and updating campaigns, ad groups, keywords and ad copy in those accounts
• Reviewing and updating operational settings such as bidding, budgets and negative keywords
• Importing conversion measurement data and reconciling it with performance data

Scope

• Operations are limited to advertising accounts that we own and manage.
• Tools developed using the API are for our internal use only. We do not provide, sell or redistribute them to third parties.
• We do not provide data obtained through the API to third parties.
• We are not a provider of advertising management tools or platforms. We use the API solely to operate our own advertising.